The amount of action done about climate change is founded on social and cultural attitudes which are moulded based on the information we gather from experts and knowledgeable people, though issues relating to ‘false balance’ in the media account for scepticism felt by members of the public. Referring to the ethical practices of journalists I will address problems relating to the reporting of climate change to the public and the role the media plays in doing this.
The 2006 film An Inconvenient Truth brought to public attention the issues of climate change in a mass commercial way that had not been done before, allowing people of all ages to understand the implications of the complex phenomenon. The film stirred debate in the public sphere, inspiring people to call for changes in governmental policies which would see a decrease in greenhouse gas emissions, though also bringing forth so called ‘experts’ to deny or play down the existence of climate change.
The media has played a crucial role in the spreading of climate change information though many examples of ethical tightrope walking have seen the unjust spreading of anti-climate change propaganda at the same rate as climate change scientists. Bud Ward refers to this practice as “false-balance” which he describes as “providing space disproportionate to its scientific credibility to perspectives running counter to what is now widely accepted as the ‘established’ scientific judgment” (Ward pg. 3). This practice in journalism has promoted the illogical idea of arguing fact with opinion, seen through the climate change debate as proven scientific fact is usually argued with the opinions of politicians, the majority of which are admittedly not climate scientists.
This unethical journalistic practice is arguably halting the progress of climate change and turning the wheel of debate on an issue that shouldn’t be debated. Furthermore like I’ve stated previously evidence shouldn’t be debated with opinion but should be challenged by other evidence, making the debate scientific rather than trivial.
With changes to media and journalist ethics we could all see serious action taken to combat climate change as the social and cultural attitudes towards the debate shift towards logical and reasonable thinking.
By Ethan Riddell
Reference list
- Ward, B. (2009). As I See It: Journalism ethics and climate change reporting in a period of intense media uncertainty. ETHICS IN SCIENCE AND ENVIRONMENTAL POLITICS, Vol. 9, pp.1-3.
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